Focus group and Target Audience profile

Focus Group

In continuation from my Audience Questionnaire and other audience research, I decided to do a focus group with members from my target audience. I asked them questions relating to the song that I have chosen and what they think should be in the music video for the song.

I got together a group of 4 members of my target audience and recorded them answering these questions. Below is a collection of videos of their answers that I uploaded onto YouTube and embedded onto my blog.






Target Audience Profile
After researching my target audience, I decided to create an audience profile to show some of the key information about my audience- their likes and dislikes, age range, music they listen to and other interests. I decided to create the profile in the form of a social media page as my target audience widely uses the internet to communicate and listen to and share music. Below is the profile of a member of my target audience.