Audience questionnaire and feedback

My Audience Questionnaire:
To gather information on my target audience, I created a survey using the software Survey Monkey. I made a questionnaire of 10 questions with a range of questions. I gathered information on who my target audience is, what kind of music they enjoy and how they listen to it. The next few questions are about their interest in music videos, so what they enjoy seeing in them. The final three questions are closely linked to my artist and chosen song. They allow me to gather closer information on my audience's opinions of the kind of video it should have and other artists they feel are similar.

My next step is to get in 25-30 responses so that I have targeted a wider part of my audience and to analyse the results I get and feedback the response into my planning and music video idea. Below is an embedded version of my questionnaire so you can see the specific questions that I asked my audience.

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Questionnaire feedback:
After getting responses from over 20 people from my target audience I began to analyse the results. By looking at the results I could determine who I would be marketing towards, helping me create a final product that would be successful in the music industry.

From my first question I found that the majority of my audience is aged 17-21, allowing me to better aim my product at people of this age by making sure that they can relate to the narrative of the video. The second question showed me that majority of my audience will be female, showing that it will be necessary to market my artist towards them; meaning lots of close ups on my artist throughout the video. In response to the question 'What 3 genres of music do you listen to the most?', my results showed a clear favour for the Indie, Pop, Rock and Alternative genres- meaning that it is important for me to included genre conventions and characteristics in my music video. Images of the tables presenting the results of the first three questions can be seen to the right.

For questions 4 and 5 I focused on the habits of the audience in relation to the consuming of music products. I found that the most popular way for listening to music was through the online streaming service Spotify, on the video sharing site YouTube and the radio. This means that when I create my website, I will need to take into consideration the popularity of these sites, so will include links to the Spotify and YouTube pages for my artist so that the audience will have direct access to their music. I also found that my target audience frequently go to live music performances and so it is important that there is an element of live music in both the music video (this will be in the shots of the artist playing guitar and mining the lyrics) and on the artist website (this will be in the form of a 'Live' section on the site that links to information on the artists performances and videos of them).

In the response to Question 6 I found that the majority of my target audience watch the music videos for songs that they enjoy, this will be important in the later stage of my construction when I need to make sure that my music video will draw in my target audience and be successful in the industry. For the proportion of my target audience that does not frequently watch music videos, I can use the website that I am going to create to make it more accessible to view the music videos by having clear links to the most recently released one on the homepage. For question 7, I focused more on the style of video that my audience prefers and found that narrative was the most popular.

For my last 3 questions I asked my target audience their preferences on the content of the music video for the song 'After Rain' after having them listen to the song. The focus group that I had also focused on this aspect of feedback and this information can be seen in the next post. From question 8 I found that my target audience after listening to the song felt that it would be most suited to a narrative video that tells a story, however I will be making the second most popular response, a combination video of narrative and performance, as this style of video most suits my genre.

For questions 9 and 10, I asked open questions that would give me the widest response from my target audience. The first question focused on the genre of the song and asked if the audience knew any other artists of the Indie-folk genre. This will be helpful in the creation of my digipak, website and music video as I can take inspiration from the products of the artists listed and use them to help my artist's products fit better into the genre. The most common responses to the question were the artists James Bay, Hozier, Ben Howard, Mumford and Sons and The Lumineers.
For question 10, I asked my audience if there was anything that should be included in the video; most responses asked about the idea of nature and shots of the guitar. All of the answers featured a note about the setting being in nature. I will be using all that I have learnt from the responses to my questionnaire in the planning and creation of my music video and the answers will also influence decisions I make in the construction of my digipak and artist website.