By researching these two music video theories I have been able to better understand the place of music videos within the industry and the importance of how an audience both receives and views a video. A key example of this is the role of women in music videos which I have further analysed within my presentation on Laura Mulvey's theory.
The influence of the research on these two theories can be seen throughout my planning as I had to consider the audience I was targeting when making creative decisions.
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