Target audience research is a huge part in the creation of any media product that is going to be released for purchase by consumers. It is important to know and understand your target audience, as well as your artist, so that your product will be successful in the industry.
My artist:
Dermot Kennedy is an Irish, singer-songwriter who is part of the Indie-folk genre. He first made waves in the music industry by uploading his original songs and covers onto YouTube, where he has over 4000 subscribers and one video of a cover of Ed Sheeran's 'Thinking Out Loud' with over 2 million views. He also supported Mick Flannery, an artist of the same genre, and gained many fans with appearances at performances. He has been likened to artists like Ben Howard and Hozier who place a great deal of their music in their own musical abilities with guitar and songwriting.
My artists target audience:
Most of Dermot's fans are from Ireland, Dublin, with this being one of the few places he has played live. However he also has listeners in England, the United States, Portugal and Germany. As seen below in images of comment on his YouTube videos.
Many of Dermot Kennedy's fans are aged 15-28, with the exception of those who learnt of Dermot through Mick Flannery, whose own audience is aged more 25-35. With my research I have also found that his audience is fairly balanced with a slight leaning towards being more female dominated.
Due to the age of his audience, online streaming sites are popular, with his Spotify account being the cause of many discovering him as an artist with him having over 900,000 monthly listeners and over 13 million listens on his song 'After Rain'. The tickets for his shows are also very reasonably priced (at only £14), showing a consideration for the type of people who are buying tickets and their income. from the types of jobs that those at that age may have.
To further my target audience research, I will conduct a focus group of people aged 16-18 to find out more about my artist's audience, their music taste and opinion of music video and the industry. These can be seen on a later post on my blog.
My artist:
Dermot Kennedy is an Irish, singer-songwriter who is part of the Indie-folk genre. He first made waves in the music industry by uploading his original songs and covers onto YouTube, where he has over 4000 subscribers and one video of a cover of Ed Sheeran's 'Thinking Out Loud' with over 2 million views. He also supported Mick Flannery, an artist of the same genre, and gained many fans with appearances at performances. He has been likened to artists like Ben Howard and Hozier who place a great deal of their music in their own musical abilities with guitar and songwriting.
 |
| Dermott Kennedy |
My artists target audience:
Most of Dermot's fans are from Ireland, Dublin, with this being one of the few places he has played live. However he also has listeners in England, the United States, Portugal and Germany. As seen below in images of comment on his YouTube videos.
 |
| Mick Flannery |
Due to the age of his audience, online streaming sites are popular, with his Spotify account being the cause of many discovering him as an artist with him having over 900,000 monthly listeners and over 13 million listens on his song 'After Rain'. The tickets for his shows are also very reasonably priced (at only £14), showing a consideration for the type of people who are buying tickets and their income. from the types of jobs that those at that age may have.
To further my target audience research, I will conduct a focus group of people aged 16-18 to find out more about my artist's audience, their music taste and opinion of music video and the industry. These can be seen on a later post on my blog.
No comments:
Post a Comment