For the analysis of real media artefacts, I decided to analyse the music videos of artists whose digipaks I had already analysed. This meant that I can look at the link between each product and how each one connects with the target audience and the indie genre in different ways. Below are the presentations of each analysis of each video; I chose to use the software 'Prezi' as I could easily embed the music video and images from the video in my analysis.
After analysis these real media products I learned of the importance of audience. For my own music video I will be sure that all of the conventions that I choose to include or challenge are going to help my product target my artist's audience and ensure its success in the industry.
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