What is the importance of research and planning?
Throughout our main task you will always find yourself needing
to look back at your original plans, they are your starting point and give you
a sense of direction. It is at the research stage when you establish how many
actors you will need, what locations you need to scout, what props you need to
organize. The planning is where you storyboard and look at shots and angles;
later you will be able to look at the story board to know where to position
your actors, props and camera to get each shot perfectly mirroring the
original. Planning is also important as you need to organize shooting schedules
and check availability of locations.
What technologies did you use?
What difficulties
did you encounter?
One of the biggest difficulties that we encountered was that
some of our shots were filmed in HD and some were not; we were never aware of
when we were and weren’t filming in the same definition. This meant that our video lacked
consistency and continuity. Another problem was that we struggled with was how to mount the
camera onto the tripod securely, it wobbled and left shots looking
unprofessional. We decided to film all shots free-hand, this unfortunately left
some shots a bit shaky- especially in our panning shots of the band and we chose
to re-shoot many of the scenes. Another difficulty that we had was in
the editing process when I couldn’t import some of the footage and use the ‘log
and capture’ section on Final Cut Pro. I manage to resolve the issue with a bit
of trial-and-error and by playing around with the format settings and we were
able to get all of our footage onto the computer.
How successful was
your music video?
I think that our music video was fairly successful. We were
able to shoot the first minute of Teenage Dirtbag almost perfectly mirroring the first minute of the original video. I think that we could have been more successful if we had done more planning for our shooting. We could have also created a more professional looking final product if we had done more tutorials in the equipment we were using and the editing software we used.
What have you
learned?
I have learnt how important planning is before beginning a task. I now realize the importance of time management and how useful a shooting schedule would be. Another important thing that I have learnt is that a lot of research into your target audience is necessary for you to be able to create a product that will be popular with your audience. When shooting our preliminary video I have learnt that it s necessary to use actors who are reliable and readily available for shooting and later re-shoots of scenes if needed. Going into my main task I now know the importance of research and planning and how I must always keep a focus on my target audience when making decisions regarding the outcome of my final product.
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